For a biotech graduate like myself, it seemed like a far fetched idea to pursue my passion and build a brand which reunites and reintroduces Indian traditions and ethnicities. I left my stable career at Mckinsey&Company behind to follow my heart. I did thorough research on Indian culture and its influence on apparel (juttis, textiles and embroidery) for a year. Post that, I underwent business training under my father’s guidance. Finally, I was geared up to take the biggest risk of my life, and Invest myself and all my resources in launching my very own brand and it’s website independently. Starting from sourcing the material to getting the products stitched and embroidered. It’s been quite a journey. I am my own army - I’m block priting on fabrics, Shooting pictures, making media creatives and putting them on all social platforms with some help from family. I plan on keeping my investment minimal initially, I wish to start small and aim at reaching every individual that resonates with my brand. I want indian mellinials to experience indian and punjabi culture all over again and adorn it with full liberty- which is why I step in to  customize products according to individual taste and liking.
This is not just a business for me - I aspire to build a community of strong men and women who come together to provide traditional Indian but equally contemporary and modern products, or pieces of art, if I may say :)